Recent Penelope Bourbon Articles

Penelope Bourbon's Classic Series Is the Brand's Most Deliberate Move Yet There are brands that grow by accident and brands that grow by design. Penelope Bourbon has always been the latter. From the moment founders Michael Paladini and Danny Polise cold-called liquor retailers from a New Jersey pa

Penelope Bourbon has never been particularly shy about pushing into new territory, but the brand's latest move lands squarely at the intersection of two trends reshaping the American whiskey market: the enduring, almost mythological prestige of the Old Fashioned, and the explosive consumer appetite